Shazam Closes the Gap Between Traditional and Digital Media

According to a Google study 72% of people interact with their smartphone while consuming other media. As Shazam continues to grow by over one million users every week it has decided to diversify its business.  Kleiner Perkins Caufield & Byers (KPCB) has supplied Shazam with $32 million dollars towards development of this media technology.

Working with leading television networks has been proven numerous times by Google, Hulu and more to be a constant struggle. In this case I could see television networks lining up to jump all over this partnership opportunity. Shazam has worked with networks such as NBCUnicersal and MTV to incorporate Shazam for TV into its programing. The application will allow consumers to get more information about a show or products.

Multichannel customers are always the most valuable in terms of commerce. As marketers continue to push the engagement envelop in between media it will be interesting to see how consumers react. I personally would jump on this band wagon in your next media communications meeting.